The Studio Dalla Libera offers a round table with some of its customers, entrepreneurs in the tourism and hotel sector
The increase in infections from Covid-19 due to the spread of the variant Delta is testing attempts to recover the tourism sector in Italy and Europe. Between attempts, proposals and retromarches, we try to understand what the data are and how the forecasts move, with the help of entrepreneurs in the front line.
Is the green pass (or was it) the solution?
After a 2020 with tragic implications for travel, especially in countries with a greater tourist vocation such as Italy, the adoption of the certificate seemed to be able to mark the reversal of the trend. In recent weeks, however, the resumption of infections and the consequent tightening of protection measures are threatening the effectiveness of this instrument.
Data and forecasts for Veneto
In Veneto, in the pre-Covid era, at the top of the national ranking for tourist flows in the first quarter of 2021, arrivals were 60% less than in 2020 (a percentage that rises to 85% if we compare the data with those of 2019).
The decrease is linked in particular to the proportion of foreign tourists (- 90%). For the period June-September, however, the surveys collected by Confcommercio Veneto predict an increase in arrivals of + 11.4% which corresponds to about 5.3/5.9 million tourists arriving: a positive figure, but largely below the arrivals recorded in 2019, of 10,7 million.
Among the sectors of excellence in the Veneto region, the area of Cortina has suffered in the first quarter of a 59% reduction in arrivals but has enjoyed a huge international visibility thanks to the Winter Olympics (500 million streaming connections in the world).
Thermal tourism, for its part, has had a trend more in line with 2020 (-32%) but differentiated between Italians (-22%) and foreigners (-83%).
The uncertainty about the future prospects of business travel drastically influenced by the pandemic dominates even more: the new habits acquired in business and professional relations could have a lasting impact on the characteristics of demand in this sector.
The Studio Dalla Libera organizes a round table
Those who will take part:
- Lodovica Carniello, Director of the Hotel Terme Olympia Montegrotto (PD) | www.hoteltermeolympia.com
- Annalisa Fracasso, Sole director of the Hotel Four Points by Sheraton (gruppo Marriott) di Padova (PD) | www.marriott.it/hotels/travel/qpafp-four-points-padova
- Andrea Franceschi, Sole director of Stayincortina s.r.l. that manages 10 accommodation facilities, of which 4 in the territory of Cortina and 3 in Lombardy | www.stayincortina.com
- Ivano Zilio, Sole director di Primarete Viaggi e Vacanze (network nazionale di 250 agenzie di viaggio) and the owner of Columbus Vacanze | www.primareteviaggi.com | www.columbusvacanze.it
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