Guest and protagonist of the new appointment of the Studio Dalla Libera in Padua is Gian Antonio De Mori, dynamic and effervescent entrepreneur and president of Demeral Italy.
For many years Gian Antonio De Mori (affectionately called Tono) follows with passion and attention the hairdressing industry and has long sought to propose effective, innovative and quality solutions.
The result of his intense work is the large family of professional products Demeral, a historic brand born almost 40 years ago.
With him we had an interesting comparison that concerns not only the world of hairdressers but also that of live music, great passion of our host.
HOW DOES DE MORI’S ``TONE`` STORY BEGIN?
Son of a housewife, De Mori enters an almost parallel world of young women, lively, at the same time mothers, craftsmen and entrepreneurs.
Women of great responsibility who invest a great deal of energy in their work. Who believe in their aspirations and pursue them with commitment and sacrifice.
Hence the concept of a cutting-edge company.
WHAT DOES THE PROFESSION OF HAIRDRESSER MEAN TODAY?
The hairdresser today is at the same time a motivator, an expert in chemistry and harmony, a person who has specific knowledge about skin and skin, a psychologist, an entrepreneur, an artisan.
A hairdresser can be all this. In one person.
“It’s a difficult job and doing it well is even more so,” Tono told us.
TRAINING FOR HAIRDRESSERS
With its 3000 meters of space, the company welcomes hairdressers from all over Italy for a volume of 17 thousand visitors a year in the headquarters of Vicenza alone.
THE FUTURE OF THE SECTOR POST COVID
And yet De Mori is optimistic.
The future? Nothing is definitely compromised.
Of course, habits have changed, people have been forced to resort to “do it yourself” and to turn to the hairdresser for more specific services, difficult or particular, or to find solutions to skin abnormalities or specific advice. Progressively, the sector is returning to its old ways.
PASSION FOR MUSIC
Live music was the other great protagonist of the meeting.
De Mori has even decided to found a non-profit association (the “Friends of Sound”) aimed at promoting quality live music in small environments.
HOW IS THE PASSION FOR TONE BORN?
That’s why De Mori has created within his company a lounge bar open to guests, singers and exceptional musicians.
“There are many very good professional musicians who are not sufficiently highlighted.” he confessed.
The events organized by the “Amici del Sound” are evenings of emotion in which live music is promoted as the truth of sound and union of human relationships.
Digital and headphones have certainly helped to listen to music in any place and at any time but live music celebrates for its part an exciting moment and cultural growth.
It’s good for the heart.
“Let’s enjoy life in all its nuances,” Tono told us, smiling.